Uploaded December 2025 | Updated September 2026, 2 weeks ago

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Ethan Smith breaks down what these acronyms actually mean — and why the shift from optimizing for search engines to optimizing for answer engines matters more than ever.

This moment’s from AEO from Webflow, our new Webflow University course designed to help you future-proof your discoverability.

With advice from experts like Graphite’s Ethan Smith and Webflow’s Guy Yalif and Adrian Rosenkranz.

Get started 👉🏼 wfl.io/4qXEFYE