Uploaded January 2024 | Updated September 2026, 3 weeks ago

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Everything communicates. Semiotics is the study of how signs — words, images, gestures, objects — create meaning. This video covers the foundations from Saussure and Peirce to modern applications, giving you the tools to read the hidden language of culture.

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Topics covered:
• What is semiotics?
• Saussure: signifier and signified
• Peirce: icon, index, symbol
• Denotation and connotation
• Semiotics in advertising, culture, and everyday life
• Why semiotics matters for critical thinking

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The Autodidact's Toolkit — accessible philosophy for independent learners.

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