99U | Scott Belsky: What Are You Willing to Be Bad At? @99u | Uploaded September 2015 | Updated October 2024, 9 hours ago.
About this presentation
In our careers and in our work, we can only get a few things right, so we need to choose what we focus on purposefully. More importantly, we need to choose things that are different from our peers. This is our competitive advantage and it is what can propel us to success.
In this 99U talk, Behance co-founder Scott Belsky shares how companies like Apple and Southwest Airlines use this strategy to ensure long term success. But finding your competitive advantage is only step one, the world changes quickly, and just as fast as you find your niche, you should be looking for another one.
“Self-awareness,” says Belsky, “is the only sustainable competitive advantage you can find.”
Watch more videos here: 99u.com/videos
About Scott Belsky
Scott Belsky believes that the greatest breakthroughs across all industries are a result of creative people and teams that are especially productive. As such, Scott has committed his professional life to help organize creative individuals, teams, and networks.
Scott is Adobe’s Vice President of Community and Head of Behance, the leading online platform for creatives to showcase and discover creative work. Scott co-founded Behance in 2006, and served as CEO until Adobe acquired Behance in 2012. Millions of people use Behance to display their portfolios, as well as track and find top talent across the creative industries.
Through his work at Behance and as author of the best-selling book “Making Ideas Happen,” Scott has become an advocate for technology and community initiatives that empower the careers of creative professionals and help businesses leverage the creative potential of their people. He has worked with leading media and Fortune 500 companies, including GE and Facebook, and has traveled around the world to share his findings. In 2010, Scott was included in Fast Company’s “100 Most Creative People in Business” list.
About 99U
The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen.
About this presentation
In our careers and in our work, we can only get a few things right, so we need to choose what we focus on purposefully. More importantly, we need to choose things that are different from our peers. This is our competitive advantage and it is what can propel us to success.
In this 99U talk, Behance co-founder Scott Belsky shares how companies like Apple and Southwest Airlines use this strategy to ensure long term success. But finding your competitive advantage is only step one, the world changes quickly, and just as fast as you find your niche, you should be looking for another one.
“Self-awareness,” says Belsky, “is the only sustainable competitive advantage you can find.”
Watch more videos here: 99u.com/videos
About Scott Belsky
Scott Belsky believes that the greatest breakthroughs across all industries are a result of creative people and teams that are especially productive. As such, Scott has committed his professional life to help organize creative individuals, teams, and networks.
Scott is Adobe’s Vice President of Community and Head of Behance, the leading online platform for creatives to showcase and discover creative work. Scott co-founded Behance in 2006, and served as CEO until Adobe acquired Behance in 2012. Millions of people use Behance to display their portfolios, as well as track and find top talent across the creative industries.
Through his work at Behance and as author of the best-selling book “Making Ideas Happen,” Scott has become an advocate for technology and community initiatives that empower the careers of creative professionals and help businesses leverage the creative potential of their people. He has worked with leading media and Fortune 500 companies, including GE and Facebook, and has traveled around the world to share his findings. In 2010, Scott was included in Fast Company’s “100 Most Creative People in Business” list.
About 99U
The 99U delivers the action-oriented education that you didn't get in school, highlighting real-world best practices for making ideas happen.
