Schwab Plans to Use AI to Reach, Serve Less-Affluent Customers @DavidRubenstein
Schwab Plans to Use AI to Reach, Serve Less-Affluent Customers  @DavidRubenstein
Uploaded May 2026 | Updated September 2026, 2 weeks ago
Charles Schwab Corp. is planning to use artificial intelligence to extend benefits usually reserved for wealthy clients to the less affluent. CEO Rick Wurster said AI will be a "real accelerant" for the 55-year-old firm. He spoke with Carlyle Group Co-Founder and Co-Chairman David Rubenstein for an upcoming episode of Bloomberg Wealth. This interview was recorded May 1 in New York.
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Schwab Plans to Use AI to Reach, Serve Less-Affluent Customers

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