Uploaded July 2026 | Updated September 2026, 6 days ago
Location-based XR is shifting from one-off experiences to scalable spatial infrastructure. In this session, STYLY and KDDI will present how Japan’s LBE market is evolving through platform development, ecosystem partnerships, and distribution strategies - reflecting the evolution of LBE from experimental installations to sustainable entertainment ecosystems through real-world deployments and open platform initiatives. Attendees will gain insights into how immersive entertainment experiences can scale across venues, cities, and global markets through connected platforms and spatial ecosystems.
Session Speakers:
- Masahiro Yamaguchi, CEO, STYLY, Inc.
- Tomonori Nishina, Director, KDDI Corporation
This session was recorded at AWE USA 2026 - the world's leading XR + AI event series. To learn more visit: awexr.com
Location-based XR is shifting from one-off experiences to scalable spatial infrastructure. In this session, STYLY and KDDI will present how Japan’s LBE market is evolving through platform development, ecosystem partnerships, and distribution strategies - reflecting the evolution of LBE from experimental installations to sustainable entertainment ecosystems through real-world deployments and open platform initiatives. Attendees will gain insights into how immersive entertainment experiences can scale across venues, cities, and global markets through connected platforms and spatial ecosystems.
Session Speakers:
- Masahiro Yamaguchi, CEO, STYLY, Inc.
- Tomonori Nishina, Director, KDDI Corporation
This session was recorded at AWE USA 2026 - the world's leading XR + AI event series. To learn more visit: awexr.com
