Uploaded July 2026 | Updated September 2026, 1 week ago
Design that gets people where they need to go — and takes students far beyond the classroom.
As Atlanta welcomes fans from around the world, #SCAD students, working through SCADpro, the university's collaborative innovation studio, are helping visitors find their way.
In partnership with the Atlanta World Cup Host Committee, the Metro Atlanta Chamber and the City of Atlanta, the team developed and installed The Last Mile, an intuitive wayfinding campaign that guides fans through the city with bold graphics and smart signage.
From first arrival to the final whistle, SCAD Bees are helping fans navigate Atlanta with confidence and showing just how far great design can go.
Experience the creativity of SCAD Atlanta: http://visitatlanta.scad.edu/
Design that gets people where they need to go — and takes students far beyond the classroom.
As Atlanta welcomes fans from around the world, #SCAD students, working through SCADpro, the university's collaborative innovation studio, are helping visitors find their way.
In partnership with the Atlanta World Cup Host Committee, the Metro Atlanta Chamber and the City of Atlanta, the team developed and installed The Last Mile, an intuitive wayfinding campaign that guides fans through the city with bold graphics and smart signage.
From first arrival to the final whistle, SCAD Bees are helping fans navigate Atlanta with confidence and showing just how far great design can go.
Experience the creativity of SCAD Atlanta: http://visitatlanta.scad.edu/
