Uploaded March 2021 | Updated September 2026, 2 hours ago

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Customer loyalty programs help sellers increase repeat visits to their business. Loyalty API makes it possible for application developers to integrate the same Square Loyalty program in their eCommerce websites, web apps, mobile applications, or point of sale solutions.

It is a two-step process:
1. Set up a loyalty program in the Square Seller Dashboard.
2. Integrate your application with the Loyalty API to create loyalty accounts for buyers, add points for purchases, and redeem points for rewards.

Loyalty API is free for developers to use in Sandbox. Sellers interested in leveraging the Loyalty API integration will need to have an active paid subscription to Square Loyalty.

Square Loyalty: squareup.com/software/loyalty
Loyalty API Overview: developer.squareup.com/docs/loyalty/overview
Loyalty API Walkthrough: developer.squareup.com/docs/loyalty-api/walkthrough1

Square Developer Forums – developer.squareup.com/forums
Square Developer Community – https://squ.re/slack
Square Developer Twitter – twitter.com/squaredev
Square Developer Blog – developer.squareup.com/blog