Salience: Importance Weights and Advertising @AshleyHodgson
Salience: Importance Weights and Advertising @AshleyHodgson
Uploaded August 2020 | Updated September 2026, 1 week ago
Salience: Manipulating Importance Weights in Economic Modelling. This video shows how salience shows up in economic models, and briefly discusses how marketers use salience to manipulate people when they advertise.
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Ashley Hodgson |

Salience: Importance Weights and Advertising

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