Uploaded July 2026 | Updated September 2026, 2 weeks ago
How do you measure something as intangible as safety culture?
In this customer testimonial, Jens Bjarnason, Director of Safety & Compliance at Icelandair, explains how the IATA Safety Culture Survey (I-ASC) helps the airline quantify employee sentiment, complement traditional safety performance indicators, and communicate meaningful insights to senior leadership and the board.
Learn why Icelandair considers safety culture measurement an essential part of its safety management approach, and why Jens encourages every airline to adopt a similar methodology.
For more information about I-ASC visit: iata.org/i-asc
Correction: During the interview, it is stated that I-ASC was launched in 2011. This is incorrect. I-ASC was launched in 2016.
How do you measure something as intangible as safety culture?
In this customer testimonial, Jens Bjarnason, Director of Safety & Compliance at Icelandair, explains how the IATA Safety Culture Survey (I-ASC) helps the airline quantify employee sentiment, complement traditional safety performance indicators, and communicate meaningful insights to senior leadership and the board.
Learn why Icelandair considers safety culture measurement an essential part of its safety management approach, and why Jens encourages every airline to adopt a similar methodology.
For more information about I-ASC visit: iata.org/i-asc
Correction: During the interview, it is stated that I-ASC was launched in 2011. This is incorrect. I-ASC was launched in 2016.
