Uploaded October 2023 | Updated September 2026, 1 week ago
Sacred words is a difficult primal branding element for a lot of creators. But it can be done well! This isn't something to be forced. But most people do have those words that they have made up themselves or use uniquely. Those that are close to them know what they are talking about and connect to it.
Insider language is a form of this. If you are into sports or tech, you are going to use terms freely that others may have no idea what you are talking about. But if you do understand it, you know that you are "in" and the connection is stronger between those people who get it.
Sacred words is a difficult primal branding element for a lot of creators. But it can be done well! This isn't something to be forced. But most people do have those words that they have made up themselves or use uniquely. Those that are close to them know what they are talking about and connect to it.
Insider language is a form of this. If you are into sports or tech, you are going to use terms freely that others may have no idea what you are talking about. But if you do understand it, you know that you are "in" and the connection is stronger between those people who get it.
