Uploaded October 2025 | Updated September 2026, 37 minutes ago

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What makes St. Pete–Clearwater one of the world’s most resilient and desirable destinations? In this episode of “Money” Market, host Owen LaFave sits down with Brian Lowack, President & CEO of Visit St. Pete–Clearwater @VisitSPC , to discuss how the region is attracting visitors from across the globe. They cover everything from international travel trends and new direct flights to Latin America, to rebounding from hurricanes with a “Still Shining” campaign that united the community and drove tourism. Brian also shares insights on the Bay Area’s evolving food scene, Michelin recognition, and yes—even the best grouper sandwiches on the coast.

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