Uploaded February 2025 | Updated September 2026, 38 minutes ago
Roger Germann, President and CEO of The Florida Aquarium, sits down with Owen LaFave to discuss why turning Tampa Bay into a cultural gem of Florida is a worthwhile investment. Having reached the milestone of serving over 1 million visitors per year for the past two years, The Florida Aquarium – rated among the top 10 aquariums in the nation – is a prime example of how an attraction can engage the local community and expand beyond tourism dependence, resulting in an economic impact of over $300 million annually. When Roger first came to Tampa Bay and claimed he wanted to double the aquarium’s $21 million budget, some may have had doubts – but he’s done it! Learn how reinvesting in the facility, focusing on education and conservation, listening to members, reconnecting with locals, and prioritizing regional partnerships/vendors has led not only to market success and a $45 million expansion but to improved quality of life for the residents of Tampa Bay. As Roger likes to say, it’s your Florida aquarium.
WATCH NEXT: TAMPA BAY LIGHTNING | PHIL ESPOSITO, NHL HALL OF FAME, CO-FOUNDER
youtu.be/p-L6_9QksNA?si=u2Y_RDujpBxRJH_m
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The Bank of Tampa | Member FDIC
Roger Germann, President and CEO of The Florida Aquarium, sits down with Owen LaFave to discuss why turning Tampa Bay into a cultural gem of Florida is a worthwhile investment. Having reached the milestone of serving over 1 million visitors per year for the past two years, The Florida Aquarium – rated among the top 10 aquariums in the nation – is a prime example of how an attraction can engage the local community and expand beyond tourism dependence, resulting in an economic impact of over $300 million annually. When Roger first came to Tampa Bay and claimed he wanted to double the aquarium’s $21 million budget, some may have had doubts – but he’s done it! Learn how reinvesting in the facility, focusing on education and conservation, listening to members, reconnecting with locals, and prioritizing regional partnerships/vendors has led not only to market success and a $45 million expansion but to improved quality of life for the residents of Tampa Bay. As Roger likes to say, it’s your Florida aquarium.
WATCH NEXT: TAMPA BAY LIGHTNING | PHIL ESPOSITO, NHL HALL OF FAME, CO-FOUNDER
youtu.be/p-L6_9QksNA?si=u2Y_RDujpBxRJH_m
SUBSCRIBE: youtube.com/@UCz_7yNs7dOuyKApAkohqJIQ
Follow The Money Market Podcast here:
Spotify: open.spotify.com/show/6e7E0DaJZQkuw339G7nGI4?si=790711b61bc4466b
Apple Podcasts: podcasts.apple.com/us/podcast/the-money-market-podcast/id1733948143
Instagram: instagram.com/moneymarketpodcast
Facebook: facebook.com/profile.php?id=61573906118470
Website: moneymarketpodcast.com
The Bank of Tampa | Member FDIC
