Uploaded August 2026 | Updated September 2026, 3 weeks ago

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Jagex finally gave RuneScape players what they’d been asking for. The trouble is, it cost them a large chunk of revenue, and the people footing the bill won’t wait forever to see whether it works.

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Chapters:
00:00 Doing The Right Thing Hasn't Paid Off... Yet
00:41 Jagex Killed Their Own Lootboxes
02:40 The CEO Admits Revenue Took The Hit
09:55 Why Jagex Stopped Letting Data Decide
11:21 The October 3rd Gamble & The Shareholder Clock

Sources:
secure.runescape.com/m=news/a-new-era-for-runescape-begins-january-19-2026
gamesbeat.com/runescape-maker-jagex-sold-to-investors-for-estimated-1-1b
thegamebusiness.com/p/runescape-ceo-we-want-to-be-bigger
find-and-update.company-information.service.gov.uk/company/03982706/filing-history
reddit.com/r/runescape/comments/1lk7xo0/comment/mzujwzv
https://www.gamesindustry.biz/splash-damage-acquires-scum-dev-gamepires-from-jagex
https://www.gamesindustry.biz/no-more-chasing-competitors-or-following-trends-why-runescape-is-going-back-to-its-british-roots
osrsplayercount.com
steamdb.info/charts/?sort=24h
store.steampowered.com/news/app/1374490/view/509582475187457588
reddit.com/r/runescape/comments/1l1fut4/comment/mvkxroe
secure.runescape.com/m=news/announcing-project-zanaris---old-school-community-servers?oldschool=1
pcgamer.com/games/mmo/no-gay-no-pay-the-runescape-community-is-absolutely-mauling-jagexs-new-ceo-over-his-decision-to-cancel-new-pride-month-events
thepinknews.com/2025/06/10/runescape-pride-2025