Uploaded July 2016 | Updated September 2026, 2 weeks ago

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Back before "Mike and Dave Need Wedding Dates" released in theaters, we caught up with Justin Lefkovitch, CEO and Founder of Mirrored Media, to discuss their work with Fullscreen at RTX 2016 to promote the then upcoming film. The idea was simple: put a bouncy house semi-centered in the expo hall of the annual Rooster Teeth Expo and let attendees do crazy shit and act out childhood dreams and leave with a souvenir.

This interview may also have been a career highlight thus far for our own Founder, Josh Silverman, which makes it even more amusing that he almost chickened out.

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