Uploaded March 2026 | Updated September 2026, 1 day ago
The new season of “Rostyshka” Danon — legendary magnets return in a digital format.
As part of the project, we implemented:
— 33 AR magnets
— 33 professions
— 33 animated stories with voice-over
— a dedicated digital section inside the mobile application
— 2 interactive games: “Whose Is It?” and “Letter Boom”
The mechanic is simple:
scan the magnet → launch the animation → interactive learning → collect the “Alphabet of Professions” series.
The project combines a physical product (on-pack mechanic) with a digital experience, increasing engagement, purchase frequency, and time spent in the app.
The new season of “Rostyshka” Danon — legendary magnets return in a digital format.
As part of the project, we implemented:
— 33 AR magnets
— 33 professions
— 33 animated stories with voice-over
— a dedicated digital section inside the mobile application
— 2 interactive games: “Whose Is It?” and “Letter Boom”
The mechanic is simple:
scan the magnet → launch the animation → interactive learning → collect the “Alphabet of Professions” series.
The project combines a physical product (on-pack mechanic) with a digital experience, increasing engagement, purchase frequency, and time spent in the app.
