Rory Sutherland on Landlords, Psychology and The Sourdough Effect @adamsmithinstitute
Rory Sutherland on Landlords, Psychology and The Sourdough Effect  @adamsmithinstitute
Uploaded December 2024 | Updated September 2026, 15 hours ago
We were delighted to host Rory Sutherland, the Vice-Chairman of the advertising company Ogilvy UK and Britain's most bohemian adman, at the Adam Smith Lecture 2024.

In classic Sutherland style, he explains how we can solve the housing crisis and what Adam Smith taught us about human nature!

TIMESTAMPS
00:00 Start
02:40 Rory on Adam Smith
03:36 Rentier capitalism
04:36 Economics is not a science
14:59 The property market & rent-seeking
22:45 The sourdough effect
25:40 Creative capitalism vs house prices
30:15 Henry George
34:20 Who has their house on the market?
35:48 Behavioural economics
40:00 Fixing the property market
42:00 Roger L Martin
43:45 Conclusion
44:54 Q and A Intro
45:59 Young people
47:09 Graduate tax
49:20 Zoom & escaping landlords
52:50 Jaguar Advert
56:49 Innovation without improvement
58:40 Buying cars as philanthropy
1:00:00 Capitalist system
1:00:40 The trouble with good ideas
1:01:56 Blockbuster and Netflix
1:04:20 Yimbys
1:04:38 The NHS
1:06:17 3rd runway at Heathrow
1:07:38 Range anxiety & electric cars
1:08:55 End
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Rory Sutherland on Landlords, Psychology and The Sourdough Effect

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