Uploaded September 2025 | Updated September 2026, 2 weeks ago
Last week on The Briefcase, CEO of Sutherland Weston Elizabeth Sutherland talked about the controversial Cracker Barrel logo redesign, how it failed, and where it went wrong. This week, we continue to hear about ways for your business to identify and avoid these same mistakes. What You'll Learn:
• Rebrands are about reminding your customers why they chose you.
• "Mellencamping" your logo can make big rebrands work, but don't make too big a change too early.
• The Logo of your company should be the last step, not your first.
Last week on The Briefcase, CEO of Sutherland Weston Elizabeth Sutherland talked about the controversial Cracker Barrel logo redesign, how it failed, and where it went wrong. This week, we continue to hear about ways for your business to identify and avoid these same mistakes. What You'll Learn:
• Rebrands are about reminding your customers why they chose you.
• "Mellencamping" your logo can make big rebrands work, but don't make too big a change too early.
• The Logo of your company should be the last step, not your first.
