Uploaded March 2026 | Updated September 2026, 1 week ago

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Dom Harrison, better known as Yungblud, is a Grammy-winning rock star with a social following of 23 million — which he’s now leveraging to launch a range of business ventures.

In partnership with investors who have committed millions of dollars, Harrison has already launched a fashion brand with a brick-and-mortar store, as well as a music festival that aims to disrupt the lucrative live events market.

In this edition of “CNBC Meets,” Harrison takes host Tania Bryer to the London guitar shop where he once worked, and reveals his business strategy, global ambitions and why he’s grateful for failure.

Watch CNBC Meets: Yungblud by clicking the video above.

#CNBC #CNBCMeets #Yungblud

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