Uploaded October 2023 | Updated September 2026, 1 week ago
Rituals are anything you do that your viewer comes to expect. Ryan Trahan is the king of this in his penny series. The daily trips to McDonalds, the slurping of the iced coffee, his morning routine, the dramatic effects every time he mentions the great reset, the slapping of the burrito, etc. People loved it and came to expect it. At some point along the penny series, every time he rode off on his bike he would say, "See ya' later fart smellers." And then a few videos later he didn't do it. It was so telling when the top comment of that video was "I feel oddly disappointed that Ryan didn't call me a fart smeller." This is what you want from a ritual! It becomes so natural that your community actually misses it when it doesn't happen.
Rituals are anything you do that your viewer comes to expect. Ryan Trahan is the king of this in his penny series. The daily trips to McDonalds, the slurping of the iced coffee, his morning routine, the dramatic effects every time he mentions the great reset, the slapping of the burrito, etc. People loved it and came to expect it. At some point along the penny series, every time he rode off on his bike he would say, "See ya' later fart smellers." And then a few videos later he didn't do it. It was so telling when the top comment of that video was "I feel oddly disappointed that Ryan didn't call me a fart smeller." This is what you want from a ritual! It becomes so natural that your community actually misses it when it doesn't happen.
