Uploaded October 2019 | Updated September 2026, 1 day ago

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Lots of speculation about the box office numbers of Star Wars Episode 9: The Rise of Skywalker has been bandied about on the internet, with many critics predicting that if Rise of Skywalker fails to perform at theaters, it could mean the death-knell for Disney's Star Wars films. However, announcement of a deal between Disney and 8 major brand advertisers could mean that Rise of Skywalker has already made its money back, leaving all revenue from the box office to be pure profit. How does this work, exactly? I break it down in this article.

Article In Video:
ew.com/movies/2019/10/02/disney-star-wars-rise-of-skywalker-advertisers

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