Uploaded August 2026 | Updated September 2026, 1 week ago
“The Guitar Business Is No Longer Just About Guitars—It’s Also About Revenue”
In Episode 4.5 of “‘Buy That Guitar,” host Ram Tuli sits down with his bandmate Richard Chavez of the Psychedelic Mooj for a wide-ranging conversation about how guitars are discovered, desired, and bought today. Richard, a digital marketing expert with more than 20 years of SEO experience, joins Ram to trace the guitar market’s evolution—from local music shops and mail-order catalogs to big-box guitar retailers and the global online marketplace. Along the way, they explore how brands, collectors, YouTube, Reverb, influencers, SEO, and shifting search habits now shape what musicians discover and ultimately buy.
Links: Psychedelic Mooj (mooj.com/pmooj.htm)
Sponsor: The VG 2027 Price Guide Pre-Order (store.vintageguitar.com/price-guide.html)
Subscribe to our "Overdrive" newsletter for the latest happenings at Vintage Guitar magazine: vintageguitar.com/overdrive
Please feel free to reach out to Ram at Ram@VintageGuitar.com with any questions or comments you may have.
Like, comment, and share this podcast!
“The Guitar Business Is No Longer Just About Guitars—It’s Also About Revenue”
In Episode 4.5 of “‘Buy That Guitar,” host Ram Tuli sits down with his bandmate Richard Chavez of the Psychedelic Mooj for a wide-ranging conversation about how guitars are discovered, desired, and bought today. Richard, a digital marketing expert with more than 20 years of SEO experience, joins Ram to trace the guitar market’s evolution—from local music shops and mail-order catalogs to big-box guitar retailers and the global online marketplace. Along the way, they explore how brands, collectors, YouTube, Reverb, influencers, SEO, and shifting search habits now shape what musicians discover and ultimately buy.
Links: Psychedelic Mooj (mooj.com/pmooj.htm)
Sponsor: The VG 2027 Price Guide Pre-Order (store.vintageguitar.com/price-guide.html)
Subscribe to our "Overdrive" newsletter for the latest happenings at Vintage Guitar magazine: vintageguitar.com/overdrive
Please feel free to reach out to Ram at Ram@VintageGuitar.com with any questions or comments you may have.
Like, comment, and share this podcast!
