Uploaded August 2022 | Updated September 2026, 2 weeks ago

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In this episode of #RhythmRoulette, Mass Appeal took Hollywood Cole on a trip to Generation Records, NYC. The West Coast native has cooked up beats for acclaimed artists Meek Mill, Lil Wayne, Isaiah Rashad, Cordae, and G Herbo (to name a few) and carries on the artform of sampling.

Headphones on, turn it up, and take a journey with us. We weren't playing with y'all. We’re back.

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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.

Music in this video

Song: Rhythm Roulette: Hollywood Cole | Mass Appeal
Artist: Mass Appeal