Uploaded October 2025 | Updated September 2026, 2 weeks ago
RevenueCat is the subscription infrastructure powering the app economy — handling in-app purchases, entitlements, and analytics for millions of apps. By solving one of the hardest problems in mobile development, it's become the default platform for developers who want to monetize with subscriptions.
In this sit-down with YC Partner Gustaf Alstromer, co-founders Jacob Eiting and Miguel Carranza share how frustration with Apple’s in-app purchase system led them to start RevenueCat, the pivotal decisions that helped them scale from YC to a global platform, and the lessons they’ve learned building the backbone of mobile monetization.
Learn more about RevenueCat: revenuecat.com
Chapters:
00:00 – What RevenueCat Does
00:40 – The Pain of Building In-App Purchases
02:10 – From Developer Frustration to Startup Idea
03:30 – YC and Early Product Decisions
05:00 – Building for Developers First
07:00 – Scaling to Millions of Apps
09:20 – Lessons on Pricing and Business Model
12:00 – Growing the Team
14:00 – Competing with Incumbents and Big Platforms
17:00 – Staying Close to Customers as You Scale
20:00 – The Future of Subscription Infrastructure
23:00 – Advice for Founders
RevenueCat is the subscription infrastructure powering the app economy — handling in-app purchases, entitlements, and analytics for millions of apps. By solving one of the hardest problems in mobile development, it's become the default platform for developers who want to monetize with subscriptions.
In this sit-down with YC Partner Gustaf Alstromer, co-founders Jacob Eiting and Miguel Carranza share how frustration with Apple’s in-app purchase system led them to start RevenueCat, the pivotal decisions that helped them scale from YC to a global platform, and the lessons they’ve learned building the backbone of mobile monetization.
Learn more about RevenueCat: revenuecat.com
Chapters:
00:00 – What RevenueCat Does
00:40 – The Pain of Building In-App Purchases
02:10 – From Developer Frustration to Startup Idea
03:30 – YC and Early Product Decisions
05:00 – Building for Developers First
07:00 – Scaling to Millions of Apps
09:20 – Lessons on Pricing and Business Model
12:00 – Growing the Team
14:00 – Competing with Incumbents and Big Platforms
17:00 – Staying Close to Customers as You Scale
20:00 – The Future of Subscription Infrastructure
23:00 – Advice for Founders
