Uploaded November 2023 | Updated September 2026, 2 days ago
Our new report, UnTargeting Kids: Protecting Children from Harmful Firearm Marketing, shows how aggressive marketing of firearms to children contributes to gun violence. From Sandy Hook to Parkland to Uvalde, there’s evidence that disturbed young people were inspired by this violent marketing. That’s why concerned parents and community members like you must help stop this dangerous kind of marketing.
The report features alarming documents uncovered from the Remington Arms, LLC vs Sandy Hook victims’ families lawsuit that exposed the gun manufacturers disturbing marketing practices. It also includes expert research from marketing, psychology, and gun violence prevention experts.
Download the report and learn more sandyhookpromise.org/untargetingkids
Sandy Hook Promise (SHP) is a national, nonprofit organization based in Newtown, Connecticut. We are led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012, that claimed the lives of 20 first-graders and 6 educators. SHP is focused on preventing gun violence (and other forms of violence and victimization) BEFORE it happens by educating and mobilizing youth and adults on mental health and wellness programs that identify, intervene and help at-risk individuals. SHP is a moderate, above-the-politics organization that supports sensible non-policy and policy solutions that protect children and prevent gun violence. Our intent is to honor all victims of gun violence by turning our tragedy into a moment of transformation. For more information, visit sandyhookpromise.org
Connect with us:
Twitter @sandyhook – twitter.com/sandyhook
Facebook @sandyhookpromise – facebook.com/SandyHookPromise
Instagram @sandyhookpromise – instagram.com/sandyhookpromise
#SandyHookPromise #ProtectOurKids #EndGunViolence #UntargetKids
Our new report, UnTargeting Kids: Protecting Children from Harmful Firearm Marketing, shows how aggressive marketing of firearms to children contributes to gun violence. From Sandy Hook to Parkland to Uvalde, there’s evidence that disturbed young people were inspired by this violent marketing. That’s why concerned parents and community members like you must help stop this dangerous kind of marketing.
The report features alarming documents uncovered from the Remington Arms, LLC vs Sandy Hook victims’ families lawsuit that exposed the gun manufacturers disturbing marketing practices. It also includes expert research from marketing, psychology, and gun violence prevention experts.
Download the report and learn more sandyhookpromise.org/untargetingkids
Sandy Hook Promise (SHP) is a national, nonprofit organization based in Newtown, Connecticut. We are led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012, that claimed the lives of 20 first-graders and 6 educators. SHP is focused on preventing gun violence (and other forms of violence and victimization) BEFORE it happens by educating and mobilizing youth and adults on mental health and wellness programs that identify, intervene and help at-risk individuals. SHP is a moderate, above-the-politics organization that supports sensible non-policy and policy solutions that protect children and prevent gun violence. Our intent is to honor all victims of gun violence by turning our tragedy into a moment of transformation. For more information, visit sandyhookpromise.org
Connect with us:
Twitter @sandyhook – twitter.com/sandyhook
Facebook @sandyhookpromise – facebook.com/SandyHookPromise
Instagram @sandyhookpromise – instagram.com/sandyhookpromise
#SandyHookPromise #ProtectOurKids #EndGunViolence #UntargetKids










