Uploaded August 2026 | Updated September 2026, 2 weeks ago

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Myke talks to Mark Gurman of Bloomberg about his workflow for reporting on Apple, building and verifying sources, balancing speed with accuracy, and how publishing a scoop can uncover the next part of the story.

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Shownotes and links for this episode: http://www.relay.fm/cortex/182

- Mark Gurman – Bloomberg - bloomberg.com/authors/AS7Hj1mBMGM/mark-gurman
- Power On by Mark Gurman – Bloomberg - bloomberg.com/account/newsletters/power-on
- Things - culturedcode.com/things
- The new iPhone... - 9to5Mac – Mark's First Big Scoop - 9to5mac.com/2011/09/26/the-new-iphone
- Apple's next major Mac revealed: the radically new 12-inch MacBook Air - 9to5Mac - 9to5mac.com/2015/01/06/macbook-air-12-inch-redesign
- Apple's Successors for CEO Tim Cook, Other Top Executives - Bloomberg - bloomberg.com/news/articles/2020-09-11/apple-s-successors-for-ceo-tim-cook-other-top-executives
- Apple’s John Ternus Profile: The Likely Successor to Tim Cook as CEO – Bloomberg - bloomberg.com/features/2026-apple-next-ceo
- Who Will be Apple’s Next CEO After Tim Cook? - Bloomberg - bloomberg.com/news/newsletters/2025-10-05/who-will-be-apple-s-next-ceo-after-tim-cook-apple-shelves-vision-air-m5-ipad
- Cortex #178: The Process of Investigative Reporting, With Jason Schreier - Relay - https://relay.fm/cortex/178

00:00:00 - Mark Gurman – State of the Workflow
00:00:53 - Favourite App
00:02:33 - Mark's Origin Story
00:17:57 - Joining Bloomberg
00:20:50 - Working with Apple
00:24:29 - The Busiest Time of the Year?
00:30:17 - Succession Story – In Detail
00:36:33 - Shaking Trees
00:39:13 - Fueling The Rumor Economy
00:41:05 - 'Leakers'
00:43:25 - Impact
00:44:37 - Being First
00:48:55 - The Spoiler
00:56:11 - Thanks for Listening