Uploaded October 2025 | Updated September 2026, 1 week ago
It's one thing to dream about making a game; it's another to turn that dream into a real, sustainable business. Matt Rubin is the CEO of Red Rabbit Games, a publisher and accelerator that guides indie developers through the process of releasing a game and navigating the business hurdles that inevitably arise. Part game development Q&A, part management and leadership discussion, and part Unsent deep-dive, this interview covers a lot of ground; if you've ever been curious about the thought process behind the people making business decisions around games and game development, this is one to strap in and listen to.
Check out more about Red Rabbit Games and Unsent:
Steam: store.steampowered.com/app/3621930/Unsent
Website: redrabbit.games
Chapters:
00:00 - Intro
00:23 - Red Rabbit's formation from past business experience
05:48 - Learning about the games industry to start a gaming company
11:05 - Making Unsent's development structured and sustainable
17:32 - Launching into Steam Early Access, and player feedback
25:05 - Why scope matters, to developers and publishers
30:54 - Approaching leadership, in Unsent and in life
38:56 - What's next for Unsent, and how to get there
42:30 - How to learn more!
#hypocriticgg #interview #industry #gamedevelopment #gamedev #indiegame #indiedevelopers #unsent #3dplatfomer #steam #earlyaccess #business #leadership #management #accelerator
It's one thing to dream about making a game; it's another to turn that dream into a real, sustainable business. Matt Rubin is the CEO of Red Rabbit Games, a publisher and accelerator that guides indie developers through the process of releasing a game and navigating the business hurdles that inevitably arise. Part game development Q&A, part management and leadership discussion, and part Unsent deep-dive, this interview covers a lot of ground; if you've ever been curious about the thought process behind the people making business decisions around games and game development, this is one to strap in and listen to.
Check out more about Red Rabbit Games and Unsent:
Steam: store.steampowered.com/app/3621930/Unsent
Website: redrabbit.games
Chapters:
00:00 - Intro
00:23 - Red Rabbit's formation from past business experience
05:48 - Learning about the games industry to start a gaming company
11:05 - Making Unsent's development structured and sustainable
17:32 - Launching into Steam Early Access, and player feedback
25:05 - Why scope matters, to developers and publishers
30:54 - Approaching leadership, in Unsent and in life
38:56 - What's next for Unsent, and how to get there
42:30 - How to learn more!
#hypocriticgg #interview #industry #gamedevelopment #gamedev #indiegame #indiedevelopers #unsent #3dplatfomer #steam #earlyaccess #business #leadership #management #accelerator
