Uploaded October 2023 | Updated September 2026, 2 hours ago

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Running Adwear is the solution to delivering ads to consumers more effectively in this age of media demassification. If advertisements are displayed by runners on the road as they pass through populated areas, it will be the best mobile media showcase for reaching consumers.

This design concept was awarded a Red Dot in 2021.

Company:
dentsu one Taipei, Taiwan
Design Lead:
Judy Tao
Designers:
Cathy Chao, Po Chen, Regent Chien, Jerry Liu

red-dot.org/project/running-adwear-54152
red-dot.org/design-concept More design concepts can be found at the online exhibition for Red Dot Award: Design Concept 2021.
red-dot.org/search?solr%5Bfilter%5D%5B%5D=meta_categories%3A%2F12%2F

#RDDC2021 #RDOnlineExhibition #RedDot #DesignConcept #RedDotDesignAward #RedDotAwardforDesignConcept