Red Dot Award: Design Concept - Pepsi Brand Identity Re-Design @RedDotAwardDesignConcept
Red Dot Award: Design Concept - Pepsi Brand Identity Re-Design @RedDotAwardDesignConcept
Uploaded March 2021 | Updated September 2026, 2 hours ago
This Pepsi Brand Identity Re-Design challenges what it means to bring about a new look to an established brand while retaining the brand’s legacy and essence at the same time.

Design:
Anton Suprunenko, Ukraine

This design concept was awarded a Red Dot in 2020.
red-dot.org/project/pepsi-brand-identity-re-design-48522
red-dot.org/design-concept/about#c10999
red-dot.org/design-concept/jury#c10113

This video is included in the presentation at the online exhibition for Red Dot Award: Design Concept 2020. More design concepts at the online exhibition.
red-dot.org/search

#RDDC2020 #RDOnlineExhibition #RedDot #DesignConcept
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Red Dot Award: Design Concept - Pepsi Brand Identity Re-Design

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