Uploaded November 2023 | Updated September 2026, 54 minutes ago
Growing Coat Tree was inspired by the idea that ‘small saplings grow into big trees’ and features a telescopic structure that can be adjusted as the child grows taller. Colourful geometric hooks function similarly to nuts, allowing them to be adjusted in height and direction.
This design concept was awarded a Red Dot in 2021.
Company:
Ziel Home Furnishing Technology Co., Ltd, China
Team Lead:
Chen Fei
Designers:
Lei Shaohua, Li Chengyong
Design Partner:
Yifeeling Design, China
Team Lead:
Yang Lei More design concepts can be found at the online exhibition for Red Dot Award: Design Concept 2021.
red-dot.org/search?solr%5Bfilter%5D%5B%5D=meta_categories%3A%2F12%2F
#RDDC2021 #RDOnlineExhibition #RedDot #DesignConcept #RedDotDesignAward #RedDotAwardforDesignConcept
Growing Coat Tree was inspired by the idea that ‘small saplings grow into big trees’ and features a telescopic structure that can be adjusted as the child grows taller. Colourful geometric hooks function similarly to nuts, allowing them to be adjusted in height and direction.
This design concept was awarded a Red Dot in 2021.
Company:
Ziel Home Furnishing Technology Co., Ltd, China
Team Lead:
Chen Fei
Designers:
Lei Shaohua, Li Chengyong
Design Partner:
Yifeeling Design, China
Team Lead:
Yang Lei More design concepts can be found at the online exhibition for Red Dot Award: Design Concept 2021.
red-dot.org/search?solr%5Bfilter%5D%5B%5D=meta_categories%3A%2F12%2F
#RDDC2021 #RDOnlineExhibition #RedDot #DesignConcept #RedDotDesignAward #RedDotAwardforDesignConcept
