Red Dot Award: Design Concept - 45 Concept @RedDotAwardDesignConcept

Uploaded March 2021 | Updated September 2026, 42 minutes ago

The 45 Concept project is a new era of EV mobility that is reminiscent of the design style in the seventies. Using ‘45 design clues’, it reinterprets the Pony Coupe.

Design:
Company
Hyundai Motor Company, South Korea

This design concept was awarded a Red Dot in 2020.
red-dot.org/project/45-concept-48513
red-dot.org/design-concept/about#c10999
red-dot.org/design-concept/jury#c10113

This video is included in the presentation at the online exhibition for Red Dot Award: Design Concept 2020. More design concepts at the online exhibition.
red-dot.org/search

#RDDC2020 #RDOnlineExhibition #RedDot #DesignConcept

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