Uploaded June 2023 | Updated September 2026, 2 weeks ago

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David Simnick, co-founder of Soapbox, had a product that was failing. Watch his story about a customer interaction inspiring a rebrand that saved his business. Explore more lessons on branding: linkedin.com/learning/branding-foundations-18949656?trk=sme-youtube_LIN-CAT-2023-004_learning&src=yt-other

Create a Brand Strategy
linkedin.com/learning/create-a-brand-strategy?trk=sme-youtube_LIN-CAT-2023-004_learning&src=yt-other

Brand Design Foundations
linkedin.com/learning/brand-design-foundations?trk=sme-youtube_LIN-CAT-2023-004_learning&src=yt-other

Brand Strategy: Management of Your Brand Reputation
linkedin.com/learning/brand-strategy-management-of-your-brand-reputation?trk=sme-youtube_LIN-CAT-2023-004_learning&src=yt-other

0:00 - Introduction
0:21 - Where’s the hygiene?
2:05 - An eye-opening Target trip
5:01 - Conclusion
6:37 - Credits

#branding
#careerstory
#linkedin