Uploaded January 2023 | Updated September 2026, 2 weeks ago
Implementing industrial automation in a company comes with significant financial and organizational benefits. Deploying a safe and smart solution is crucial for its success. In this episode, four experts discuss what businesses should have in mind when deploying a cobot. There are always important aspects to consider when deploying a robot on the production line, whether it be a smaller collaborative robot such as the UR3e or a high-performance robot like the UR20. In this discussion, experienced professionals give a succinct overview.
Read more about this series here: urrobots.com/reautomated
Around the table…
David Brandt
David is the technology officer at Universal Robots. He holds a Ph.D. in Robotics, and at UR, his primary responsibilities lie in defining the technological direction of universal robots’ physical products with a particular focus on safety systems. David is also involved in coordination and communication with TÜV and other third parties in relation to the certification of industrial robots.
Joe Campbell (moderator)
Joe Campbell is a veteran of the robotics industry. After executive assignments in operations, customer service, sales, and marketing, Joe is now head of North America marketing and solutions development for Universal Robots. He frequently presents the advantages of robotic automation to business organizations, associations, conferences, and state and local governments, making him a leading figure in the sector.
Josh Pawley
Josh is the vice-president of business development and a founding partner at Vectis Automation – a company specializing in welding & cutting solutions and a Universal Robots partner. Josh has more than ten years of experience in bringing robotics and welding closer together and creating safer and more attractive work environments in manufacturing. Handling content Josh is very well familiarized both with the challenges manufacturing businesses face today, but also with the opportunities collaborative robots offer to solve such issues.
Michael Hjertebjerg
Michael Hjertebjerg joined Universal Robots in 2019 and is currently the regional president for Northern and Eastern Europe. Michael has over 20 years of management experience and has leading expertise in developing commercial strategies. Michael meets clients from diverse industries daily and has first-hand knowledge about the most significant challenges they face, as well as a good understanding of how collaborative robotics can solve such challenges.
Roberta Nelson Shea
Roberta Nelson Shea is the global technical compliance officer at Universal Robots, responsible for product safety and reducing barriers to global acceptance and deployment. She has spent more than 40 years as a manufacturing automation professional, 23 of them additionally chairing the American National Robot Safety Committee.
About Universal Robots
Universal Robots aims to empower change in the way work is done using its leading-edge robotics platform. Since introducing the world’s first commercially viable collaborative robot (cobot) in 2008, UR has worked with partners to develop a product portfolio used across a wide range of industries and diverse tasks. The company, which is part of Teradyne Inc., is headquartered in Odense, Denmark, with 22 offices and over 700 employees worldwide. Universal Robots has installed over 50,000 cobots. Its business represents around 40- 50% of the global cobot market.
Visit our website to find out more about our collaborative automation solutions: universal-robots.com
Implementing industrial automation in a company comes with significant financial and organizational benefits. Deploying a safe and smart solution is crucial for its success. In this episode, four experts discuss what businesses should have in mind when deploying a cobot. There are always important aspects to consider when deploying a robot on the production line, whether it be a smaller collaborative robot such as the UR3e or a high-performance robot like the UR20. In this discussion, experienced professionals give a succinct overview.
Read more about this series here: urrobots.com/reautomated
Around the table…
David Brandt
David is the technology officer at Universal Robots. He holds a Ph.D. in Robotics, and at UR, his primary responsibilities lie in defining the technological direction of universal robots’ physical products with a particular focus on safety systems. David is also involved in coordination and communication with TÜV and other third parties in relation to the certification of industrial robots.
Joe Campbell (moderator)
Joe Campbell is a veteran of the robotics industry. After executive assignments in operations, customer service, sales, and marketing, Joe is now head of North America marketing and solutions development for Universal Robots. He frequently presents the advantages of robotic automation to business organizations, associations, conferences, and state and local governments, making him a leading figure in the sector.
Josh Pawley
Josh is the vice-president of business development and a founding partner at Vectis Automation – a company specializing in welding & cutting solutions and a Universal Robots partner. Josh has more than ten years of experience in bringing robotics and welding closer together and creating safer and more attractive work environments in manufacturing. Handling content Josh is very well familiarized both with the challenges manufacturing businesses face today, but also with the opportunities collaborative robots offer to solve such issues.
Michael Hjertebjerg
Michael Hjertebjerg joined Universal Robots in 2019 and is currently the regional president for Northern and Eastern Europe. Michael has over 20 years of management experience and has leading expertise in developing commercial strategies. Michael meets clients from diverse industries daily and has first-hand knowledge about the most significant challenges they face, as well as a good understanding of how collaborative robotics can solve such challenges.
Roberta Nelson Shea
Roberta Nelson Shea is the global technical compliance officer at Universal Robots, responsible for product safety and reducing barriers to global acceptance and deployment. She has spent more than 40 years as a manufacturing automation professional, 23 of them additionally chairing the American National Robot Safety Committee.
About Universal Robots
Universal Robots aims to empower change in the way work is done using its leading-edge robotics platform. Since introducing the world’s first commercially viable collaborative robot (cobot) in 2008, UR has worked with partners to develop a product portfolio used across a wide range of industries and diverse tasks. The company, which is part of Teradyne Inc., is headquartered in Odense, Denmark, with 22 offices and over 700 employees worldwide. Universal Robots has installed over 50,000 cobots. Its business represents around 40- 50% of the global cobot market.
Visit our website to find out more about our collaborative automation solutions: universal-robots.com
