Uploaded October 2024 | Updated September 2026, 2 weeks ago
A look back at one of the reasons why we started Kapwing -- video production costs are SKY high.
This clip is from a real customer call between Kapwing's CEO and a potential Enterprise customer.
With an agency, it can cost $15,000 just to make a single 40-second video. Video agencies also tend to be slower, and it's difficult to review their work and collaborate together on content.
This is one factor that is driving teams to move video marketing in-house.
Kapwing is a platform for making videos DIY. It's much faster, enabling marketing and communications teams to keep up with the demands of modern social media.
A look back at one of the reasons why we started Kapwing -- video production costs are SKY high.
This clip is from a real customer call between Kapwing's CEO and a potential Enterprise customer.
With an agency, it can cost $15,000 just to make a single 40-second video. Video agencies also tend to be slower, and it's difficult to review their work and collaborate together on content.
This is one factor that is driving teams to move video marketing in-house.
Kapwing is a platform for making videos DIY. It's much faster, enabling marketing and communications teams to keep up with the demands of modern social media.
