RØDE Video Podcast EP7: Building a Creator Brand w/ Nathan Chan, Matty J & Claudio Fabiano @rodemic
RØDE Video Podcast EP7: Building a Creator Brand w/ Nathan Chan, Matty J & Claudio Fabiano  @rodemic
Uploaded July 2026 | Updated September 2026, 2 weeks ago
Building a successful podcast or personal brand takes more than just great conversations. In this episode of the RØDE Video Podcast, three creators share how they built audiences from the ground up, developed their unique voice, navigated the ever-changing creator economy, and why authenticity is still your biggest advantage.

Featuring Nathan Chan (Foundr), Matty J (Two Doting Dads) and Claudio Fabiano (I Want It Yesterday), this episode dives into branding, audience growth, AI, collaboration and the future of content creation.

00:45 Intro + guest lineup.
01:35 Podcast elevator pitches.
04:15 Building a personal brand that lasts.
09:30 Finding your unique angle in a crowded space.
15:10 Starting with limited gear & learning as you go.
23:40 Growing your audience through consistency.
32:30 Creating content that connects on social media.
39:20 Scaling your podcast & turning it into a business.
45:35 How creators are using AI today.
53:35 Can AI help scale your content?
55:30 Podcast growth, sponsorships & going viral.
01:00:45 Advice for creators starting today.
01:03:20 Why collaboration accelerates growth.
01:05:00 Lessons we wish we knew sooner.

Follow our guests:
instagram.com/nathanchan
instagram.com/foundr
instagram.com/matthewdavidjohnson
instagram.com/twodotingdads
instagram.com/claudes__
instagram.com/iwantityesterday

For more information on the RØDE hardware and accessories used to bring this video podcast to life, check the links below.

PodMic USB rode.com/en/products/podmic-usb
Pop Filter rode.com/en/products/ws14
NTH-100 Headphones rode.com/en/products/nth-100
RØDECaster Pro II rode.com/en/products/rodecaster-pro-ii
RØDECaster Video rode.com/en/products/rodecaster-video
XLR Cable rode.com/en/products/xlr-to-xlr
PLUS: The all new LPA1 professional low profile studio arm (coming soon) and the new DS3 professional desktop studio arm (coming soon).

This episode of the RØDE Video Podcast was recorded in Sydney, Australia, and produced by Kade Robinson, Ian Camilleri, Helena Sutara, Matt Shepherd, Ming Ng, Angelica Madani and Fijar Wibowo.

Subscribe to this channel for the latest on RØDE innovations, products, new releases, and future episodes of the RØDE Video Podcast.
RØDE Video Podcast EP7: Building a Creator Brand w/ Nathan Chan, Matty J & Claudio FabianoMeet the new RØDECASTER VIDEO S. The ultimate creative co-pilot.Introducing a New Update for the Wireless GO II with Camera Presets and MoreMatch each shutter sound to the correct camera @Canonanz model 👀📸Overwhelmed by wireless mic options? Consider this your official cheat sheet. 🫡 #wirelessmicRØDE Creator of the Year Awards 2025 - Entries now open across a range of categories and platforms!#GuessTheCountry Asking people to guess the country from the flag colours@ziongarcia – This Feels Like Therapy.Same game, different mic. Do your best in the comments. 👀 #guessthemic #challenge #wirelessgoRachel Corbett on episode 1 of the RØDE Video Podcast #videopodcast #podcasting#GibsonxRØDE present: Guess The Song.@actualmontaigne – Beyond The Glasss.
RØDE |

RØDE Video Podcast EP7: Building a Creator Brand w/ Nathan Chan, Matty J & Claudio Fabiano

SHARE TO X SHARE TO REDDIT SHARE TO FACEBOOK WALLPAPER