Uploaded November 2022 | Updated September 2026, 2 weeks ago

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I spoke with Zhao Ding, PhD, about intercultural communication, identity, qualitative research, and the transition from academic scholarship to UX research.

Zhao’s research explores the sociocultural construction of identity through critical and qualitative methods. In this interview, we discuss her personal and academic journey, her perspective on user experience research, and the opportunities and challenges involved in changing careers.

Connect with Zhao on LinkedIn:
linkedin.com/in/zhaoding

Support my work and join the community on Patreon:
patreon.com/dgozli

Read my essays and subscribe to my writing on Substack:
dgozli.substack.com

#UXResearch #CareerTransition #QualitativeResearch