Uploaded November 2018 | Updated September 2026, 12 minutes ago

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The book presents Godin's personal belief that creative advertising is less effective today because of clutter and advertising avoidance. The book advocates that companies produce remarkable products and target people who are likely to spread word of mouth about the product.

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Music
Track: Raven & Kreyn - Muffin [NCS Release]
Free Download / Stream: ncs.io/MuffinYO