PUMA | PUMA RE:SUEDE | AN EXPERIMENT IN CIRCULARITY @PUMA | Uploaded December 2023 | Updated October 2024, 2 hours ago.
In 2021, PUMA created 500 pairs of the experimental RE:SUEDE, using Zeology tanned suede, a TPE outsole and hemp fibres. The RE:SUEDEs were worn for half a year by volunteers in Germany to test the comfort and durability of the shoes before PUMA sent them to a specially equipped industrial composting area operated by its partner Ortessa Group in the Netherlands.
As a result of the feedback received from the people who wore the RE:SUEDE for half a year, PUMA will improve the comfort of future versions of the shoes by enhancing the overall fit by using a new material pattern for the upper and the sock liner.
THERE’S ONLY ONE FOREVER. LET’S MAKE IT BETTER.
Full article here: about.puma.com/en/newsroom/news/puma-resuede-pilot-project-turns-experimental-sneakers-compost
#PUMA #ForeverBetter #ForeverFaster
In 2021, PUMA created 500 pairs of the experimental RE:SUEDE, using Zeology tanned suede, a TPE outsole and hemp fibres. The RE:SUEDEs were worn for half a year by volunteers in Germany to test the comfort and durability of the shoes before PUMA sent them to a specially equipped industrial composting area operated by its partner Ortessa Group in the Netherlands.
As a result of the feedback received from the people who wore the RE:SUEDE for half a year, PUMA will improve the comfort of future versions of the shoes by enhancing the overall fit by using a new material pattern for the upper and the sock liner.
THERE’S ONLY ONE FOREVER. LET’S MAKE IT BETTER.
Full article here: about.puma.com/en/newsroom/news/puma-resuede-pilot-project-turns-experimental-sneakers-compost
#PUMA #ForeverBetter #ForeverFaster
