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Social Media Examiner | Proving Your Worth: How to Measure the Success of Your Social Marketing @SocialMediaExaminer | Uploaded June 2024 | Updated October 2024, 14 hours ago.
Wish you could tie your social media activities to measurable outcomes? Wondering what tools and techniques can help? Discover how to measure the success of your social media marketing activities.

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👁️‍🗨️ About Emeric Ernoult
– Website agorapulse.com
– Podcast agorapulse.com/social-media-roi-hotseat-podcast
– Free Training social.agorapulse.com/roi-for-sme
– Facebook facebook.com/Agorapulse
– Instagram instagram.com/agorapulse
– LinkedIn linkedin.com/in/ernoult
– LinkedIn linkedin.com/company/agorapulse
– TikTok tiktok.com/@agorapulse
– X https://x.com/agorapulse
– YouTube youtube.com/user/AgoraPulse4Facebook

🔗 Other Notes From This Episode
– Find other products, tools, and resources mentioned in this episode socialmediaexaminer.com/proving-your-worth-how-to-measure-the-success-of-your-social-marketing
– Connect with Michael Stelzner (@Stelzner) on Instagram instagram.com/stelzner
– Connect with Michael Stelzner on X https://x.com/mike_stelzner

⏰ Timestamps
00:00 Intro
01:14 About Emeric Ernoult
06:40 Why Marketers Should Track Their Social Media Marketing Efforts
09:19 The Struggles of Measuring Social Media Marketing Success
13:22 How to Identify Trackable Elements in Your Social Media Marketing
20:05 How to Implement UTM Parameters for Granular Tracking
37:25 How to Leverage Google Tag Manager
38:51 How to Interpret and Report on Social Media Marketing Data

This episode of the Social Media Marketing Podcast is produced in partnership with Agorapulse.

#SocialMediaExaminer #SocialMediaMarketingPodcast #SocialMediaAnalytics
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Proving Your Worth: How to Measure the Success of Your Social Marketing @SocialMediaExaminer

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