Uploaded March 2025 | Updated September 2026, 1 week ago
* Our favorite stuff from Proper Cloth bit.ly/pc-stridewise (We took so long to post this that a lot of our items aren't sold anymore, but here's what is)
I've been spending a lot of time in Asia lately and I've gotten into the habit of getting custom made clothing for friends: they send me their measurements and I take them to a tailor who make it inexpensively. It turns out Proper Cloth had the same idea and made a whole business out of it, but what's most impressive is how they've managed to make it so easy to work out your fit — without stepping foot into a store or even owning a measuring tape. They're super legit.
00:00 So you're considering online custom clothes
01:41 Off the Rack vs Made to Measure vs Bespoke
02:57 What it's like to order Proper Cloth online
04:59 How Proper Cloth fits
07:37 Proper Cloth pricing
08:43 The problem with Proper Cloth
10:08 We wish we had issues with Proper Cloth
10:35 Proper Cloth vs Suit Supply vs Articles of Style
11:53 Wrapping up
* Our favorite stuff from Proper Cloth bit.ly/pc-stridewise (We took so long to post this that a lot of our items aren't sold anymore, but here's what is)
I've been spending a lot of time in Asia lately and I've gotten into the habit of getting custom made clothing for friends: they send me their measurements and I take them to a tailor who make it inexpensively. It turns out Proper Cloth had the same idea and made a whole business out of it, but what's most impressive is how they've managed to make it so easy to work out your fit — without stepping foot into a store or even owning a measuring tape. They're super legit.
00:00 So you're considering online custom clothes
01:41 Off the Rack vs Made to Measure vs Bespoke
02:57 What it's like to order Proper Cloth online
04:59 How Proper Cloth fits
07:37 Proper Cloth pricing
08:43 The problem with Proper Cloth
10:08 We wish we had issues with Proper Cloth
10:35 Proper Cloth vs Suit Supply vs Articles of Style
11:53 Wrapping up
