Uploaded September 2025 | Updated September 2026, 1 day ago
"Every great design starts with a story." – Jim Dixon, Winch Design
In this exclusive insight, Jim Dixon, Studio Principal at Winch Design, shares how storytelling lies at the heart of great design. As part of the creative force behind Icon Yachts’ groundbreaking Project MASTER, Jim reveals how a compelling narrative guided the interpretation of each space onboard — from the grand social areas to the intimate, personal retreats.
Learn how Winch Design brings emotion, function, and vision together in one of the most anticipated superyacht projects of the decade.
Subscribe to our YouTube channel ➡️ youtube.com/@FraseryachtsSuperyachtSales
Follow us on Instagram ➡️ instagram.com/fraseryachts
Follow us on Facebook ➡️ facebook.com/FraserYachts
Follow us on LinkedIn ➡️ linkedin.com/company/fraser-yachts
"Every great design starts with a story." – Jim Dixon, Winch Design
In this exclusive insight, Jim Dixon, Studio Principal at Winch Design, shares how storytelling lies at the heart of great design. As part of the creative force behind Icon Yachts’ groundbreaking Project MASTER, Jim reveals how a compelling narrative guided the interpretation of each space onboard — from the grand social areas to the intimate, personal retreats.
Learn how Winch Design brings emotion, function, and vision together in one of the most anticipated superyacht projects of the decade.
Subscribe to our YouTube channel ➡️ youtube.com/@FraseryachtsSuperyachtSales
Follow us on Instagram ➡️ instagram.com/fraseryachts
Follow us on Facebook ➡️ facebook.com/FraserYachts
Follow us on LinkedIn ➡️ linkedin.com/company/fraser-yachts
