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ProPublica | Project 2025 Private Training Video: Social Media Messaging @ProPublica | Uploaded August 2024 | Updated October 2024, 1 hour ago.
ProPublica and Documented obtained more than 14 hours of never-before-published videos from Project 2025’s Presidential Administration Academy, which are intended to train the next conservative administration's political appointees “to be ready on day one.”

Project 2025, the controversial playbook and policy guide created by the Heritage Foundation for a future conservative presidential administration, has lost its director. In recent weeks, it faced scathing criticism from both Democratic groups and former President Donald Trump, whose campaign has tried to distance itself from the effort. But Project 2025’s plan to train an army of political appointees who could battle against the so-called deep state government bureaucracy remains on track.

For transparency, we are publishing the videos as we obtained them.

The Heritage Foundation and most of the people who appear in the videos cited in our story did not respond to ProPublica’s repeated requests for comment. Karoline Leavitt, a spokesperson for the Trump campaign, said, “As our campaign leadership and President Trump have repeatedly stated, Agenda 47 is the only official policy agenda from our campaign.”

In this video, Ben Friedmann explains how political appointees can most effectively use social media to advance conservative policies and messages.

Friedmann is a former deputy assistant secretary for digital strategy in the State Department’s Bureau of Global Public Affairs.

Read our full story at: https://propub.li/4cBfYcp
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Project 2025 Private Training Video: Social Media Messaging @ProPublica

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