Uploaded August 2026 | Updated September 2026, 2 weeks ago

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In this video, Professional Certificate in AI-Powered Business Analysis — Intro Script, Dr. Salman Azhar (Executive-in-Residence, Duke University’s Fuqua School of Business) uses the Invisible Gorilla Experiment to show how focus can blind us to critical signals—just like businesses that miss hidden risks, customer needs, and opportunities.

The program positions business analysis as the discipline that helps organizations see beyond the obvious, interpret data with AI assistance, and guide smarter decisions. It’s a 20-week, live online program featuring 100+ hours of live learning led by industry experts, five Duke faculty masterclasses, a dedicated Agentic AI workshop, hands-on practice with 10+ in-demand tools, and five applied projects culminating in an Agentic AI capstone.

Graduates earn a globally recognized certificate from Duke University and Simplilearn, plus 36 PDs/CDUs aligned with BABOK® v3 and CBAP® certification preparation—equipping you to move from information to insight, and from insight to action.



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➡️ About Professional Certificate in
AI-Powered Business Analysis

Accelerate your career with this immersive 20-week live online program designed to build future-ready business analysis, Agile, automation, and Agentic AI skills through CBAP® training, Duke faculty-led masterclasses, hands-on projects, Agentic AI capstone, mentor-led support, and career assistance.
Key Features

✅ Build a business analysis AI Agent blueprint for use cases such as requirement gathering, BRD creation, gap analysis, and more
✅ Learn about emerging AI trends through Simplilearn's AI Impact Studio and build the skills to identify AI opportunities, solve business challenges, and deliver greater business value
✅ Build a monthly business review AI agent prototype to analyze data, identify patterns, flag risks & generate executive summaries
✅ Complete 36 hours of CBAP® certification training and earn 36 PDs/CDUs
✅ Gain practical exposure to AI-powered Excel, SQL & Power BI for business analysis and automation
✅ Learn workflow mapping, process optimization, dashboarding, and data storytelling through guided exercises and demos
✅ Learn through live online classes, hands-on practice, real-world demos, and business-focused projects
✅ Simplilearn Career Service helps you get noticed by top hiring companies

Skills Covered
✅ Strategic Decision Making
✅ SQL for Business Analysis
✅ Stakeholder Management
✅ User Story Writing
✅ BRD and FRD Creation
✅ Strategic Decision Making
✅ Business Process Automation
✅ RAG Application Building
✅ Strategy Analysis
✅ Planning and Monitoring
✅ Agentic AI for Business Analysis
✅ AI Agent Development
✅ Business Analytics
✅ Process Mapping
✅ Agile and Scrum Practices
✅ Solution Evaluation
✅ Elicitation and Collaboration
✅ Requirements Analysis
✅ Design Definition

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