Uploaded November 2021 | Updated September 2026, 2 days ago

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#YouTubeTaughtMe

MARKETING MANAGEMENT LECTURE IN HINDI

( A VIDEO ON PRODUCT POSITIONING / MARKET POSITIONING / BRAND POSITIONING ) (STP Analysis)

Segmentation - youtu.be/qlaqkLOCgJw
Targeting - youtu.be/UAAiUjUqgWk
Positioning - youtu.be/Wkgrlga7daY

This video consists of the following:

1. Concept of Product positioning in hindi

2. Examples of positioning ( Head and Shoulders / Colgate / Bisleri )

3. Benefits of Positioning (Why is positioning important?)

4. Basis for positioning a brand / product
i. Pricing-based positioning
ii. Quality-based positioning
iii. Differentiation-based positioning
iv. Convenience-based positioning
v. Characteristics-based positioning
vi. Customer service
vii. User group

5. Pricing-based positioning with example (supermarkets)

6. Quality-based positioning with example (Rolex / Apple)

7. Differentiation-based positioning with example (Tesla)

8. Convenience-based positioning with example (Paytm / Myntra)

9. Characteristics-based positioning with example (TATA, Mahindra, Honda, Hyundai, Suzuki)

10. Customer Service with example (Amazon / Flipkart)

11. User group with example (Johnson’s / Axe)








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