Uploaded July 2026 | Updated September 2026, 1 week ago
Over 18,000 games were released in 2024. More than 90% of these new products failed - the reason is more often than not a lack of understanding of product / market fit and specific consumer needs.
The essential truth is that it's easier to make the right product for the market than it is to find a market for your product. Learn how to align creative vision and commercial realities in this 2025 session highlight with Martin Wein, Founding Partner at GameFlex.
What questions should you ask at what time in the lifecycle of your product? How to turn research and data into actionable insights for game design to ensure it has the right player segment focus? This will build a firm foundation for your commercial strategy, enabling direction for your go-to-market plan, and help optimise your live service roadmap.
Check out the accompanying article from our partner GamesMarket here: https://www.gamesmarket.global/gamescom-dev-talk-review-product-market-fit/
==========
SUBSCRIBE NOW...
...and never miss new interviews, highlight videos and games industry content!
==========
► Watch our live shows on Twitch: twitch.tv/gamescomdev
► Join the Community on Discord: discord.gg/gamescomdev
►Visit our website to join our conference, summits and more content: https://dev.gamescom.global
► gamescom dev is happening also on our social media channels:
● LinkedIn: linkedin.com/company/gamescomdev
● Facebook: facebook.com/gamescomdev
● Instagram: instagram.com/gamescomdev
● Bluesky: https://bsky.app/profile/gamescomdev.bsky.social
==========
► About gamescom dev:
gamescom dev - formerly known as devcom and renamed in autumn 2025 - is the official game developers conference of gamescom, the world's largest computer and video games event!
On our YouTube channel you can find exclusive sessions of the gamescom dev conference, as well as VODs of our weekly live-shows where we interview professionals from the games industry.
==========
#gamescomdev #gcdev #gamesevent #gamesconference #gamescom #gamedevelopers
Over 18,000 games were released in 2024. More than 90% of these new products failed - the reason is more often than not a lack of understanding of product / market fit and specific consumer needs.
The essential truth is that it's easier to make the right product for the market than it is to find a market for your product. Learn how to align creative vision and commercial realities in this 2025 session highlight with Martin Wein, Founding Partner at GameFlex.
What questions should you ask at what time in the lifecycle of your product? How to turn research and data into actionable insights for game design to ensure it has the right player segment focus? This will build a firm foundation for your commercial strategy, enabling direction for your go-to-market plan, and help optimise your live service roadmap.
Check out the accompanying article from our partner GamesMarket here: https://www.gamesmarket.global/gamescom-dev-talk-review-product-market-fit/
==========
SUBSCRIBE NOW...
...and never miss new interviews, highlight videos and games industry content!
==========
► Watch our live shows on Twitch: twitch.tv/gamescomdev
► Join the Community on Discord: discord.gg/gamescomdev
►Visit our website to join our conference, summits and more content: https://dev.gamescom.global
► gamescom dev is happening also on our social media channels:
● LinkedIn: linkedin.com/company/gamescomdev
● Facebook: facebook.com/gamescomdev
● Instagram: instagram.com/gamescomdev
● Bluesky: https://bsky.app/profile/gamescomdev.bsky.social
==========
► About gamescom dev:
gamescom dev - formerly known as devcom and renamed in autumn 2025 - is the official game developers conference of gamescom, the world's largest computer and video games event!
On our YouTube channel you can find exclusive sessions of the gamescom dev conference, as well as VODs of our weekly live-shows where we interview professionals from the games industry.
==========
#gamescomdev #gcdev #gamesevent #gamesconference #gamescom #gamedevelopers
