Uploaded November 2018 | Updated September 2026, 2 hours ago
Prince's official music video for 'Love Sign'
Listen to your favorite Prince tracks, all in one place:
Spotify: Prince.lnk.to/SpotifyTopTracks!ls
Apple Music: Prince.lnk.to/pr_am!ls
About the track:
The video for “Love Sign” was directed by the rapper and actor Ice Cube, and features Nona Gaye as a hired assassin and Prince as her target and eventual love interest. “He usually did performance videos, so it was cool to get him to act a little bit,” Ice Cube would recall in 2016, speaking with James Corden on The Late Late Show. “We shot this video where he was a DJ and she was an assassin coming to kill him, but when she saw him she fell in love with him and they went off and did what Prince do."
Shop Prince: Prince.lnk.to/1995-2010WI!ls
Follow Prince:
Facebook: Prince.lnk.to/1995-2010FI!ls
Instagram: Prince.lnk.to/1995-2010II!ls
Twitter: Prince.lnk.to/1995-2010TI!ls
In 1994, Prince was just beginning the years-long process of detangling himself from his contracts with Warner Bros. Records, launching his own NPG Records, and establishing himself as a fiercely independent, pioneering artist in the music industry. One of the first moves he made during this era was launching 1-800-NEW-FUNK, a unique mail-order hotline that listeners could call to order music directly from Prince, who had just changed his name to an unpronounceable symbol.
To reward people who utilized the new toll-free number, Prince and NPG Records issued 1-800-NEW-FUNK, a compilation of unreleased material from artists that he had worked with in the studio, including George Clinton, Mavis Staples, and the rising young vocalist Nona Gaye, daughter of soul icon Marvin Gaye. Prince’s duet with Nona, “Love Sign,” became the most successful track on the compilation album, and the video for the single was placed into heavy rotation on BET.
A remixed version of “Love Sign” would emerge a few years later as a track on Crystal Ball, a highly anticipated three-disc set of rarities and unreleased tracks. The remix was done by Digital Underground’s Shock G. and contained a sample of the 1999 track “D.M.S.R.”
#Prince #EmancipationPrince #Funk
Prince's official music video for 'Love Sign'
Listen to your favorite Prince tracks, all in one place:
Spotify: Prince.lnk.to/SpotifyTopTracks!ls
Apple Music: Prince.lnk.to/pr_am!ls
About the track:
The video for “Love Sign” was directed by the rapper and actor Ice Cube, and features Nona Gaye as a hired assassin and Prince as her target and eventual love interest. “He usually did performance videos, so it was cool to get him to act a little bit,” Ice Cube would recall in 2016, speaking with James Corden on The Late Late Show. “We shot this video where he was a DJ and she was an assassin coming to kill him, but when she saw him she fell in love with him and they went off and did what Prince do."
Shop Prince: Prince.lnk.to/1995-2010WI!ls
Follow Prince:
Facebook: Prince.lnk.to/1995-2010FI!ls
Instagram: Prince.lnk.to/1995-2010II!ls
Twitter: Prince.lnk.to/1995-2010TI!ls
In 1994, Prince was just beginning the years-long process of detangling himself from his contracts with Warner Bros. Records, launching his own NPG Records, and establishing himself as a fiercely independent, pioneering artist in the music industry. One of the first moves he made during this era was launching 1-800-NEW-FUNK, a unique mail-order hotline that listeners could call to order music directly from Prince, who had just changed his name to an unpronounceable symbol.
To reward people who utilized the new toll-free number, Prince and NPG Records issued 1-800-NEW-FUNK, a compilation of unreleased material from artists that he had worked with in the studio, including George Clinton, Mavis Staples, and the rising young vocalist Nona Gaye, daughter of soul icon Marvin Gaye. Prince’s duet with Nona, “Love Sign,” became the most successful track on the compilation album, and the video for the single was placed into heavy rotation on BET.
A remixed version of “Love Sign” would emerge a few years later as a track on Crystal Ball, a highly anticipated three-disc set of rarities and unreleased tracks. The remix was done by Digital Underground’s Shock G. and contained a sample of the 1999 track “D.M.S.R.”
#Prince #EmancipationPrince #Funk
