Uploaded March 2023 | Updated September 2026, 1 week ago

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Prime Hydration has become one of the fastest growing brands in the consumer market, as Logan Paul and KSI have taken the company to levels that have not been seen before. Throughout its initial year of the product's growth, Prime has not only seen a number of successes and partnerships take place for it, but has also been the subject of various discussion-worthy topics. Come along, as we take a look at how a content-creator-led brand has gone on to become a strong contender in the beverage space, all in just about their first year of launch.

Timestamps:
00:00 - Prime Is Born
00:38 - Reactions To Prime
01:22 - Content Made Around Prime
02:24 - Prime Expands Their Products
03:01 - High Demand For Prime
05:07 - Paddy Pimblett Beefs With Prime
06:29 - Prime Hydration Copycats
07:00 - Logan Paul's Controversies
08:48 - JiDion Joins The Prime Squad
10:46 - Prime's Expansion and Partnerships
11:59 - Prime's Cultural Impact
13:17 - Prime's Numbers and Future

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