Uploaded November 2022 | Updated September 2026, 1 hour ago
Every year the US has on average 60,000 wildfires that consume about 7 million acres of land which is pretty mind-blowing if you ask us. But what is even wilder is that 85% percent of those are caused by humans.
That is why Utah Fire Info has made it their mission to decrease that percentage with their yearly campaign called “Fire Sense”. They believe “Fire sense is common sense. The trick is just using it.”
But knowing this type of content is easy for people to dismiss and just scroll past, they tasked us with producing/directing a campaign that would get their message across in a way that was entertaining and educational.
Every year the US has on average 60,000 wildfires that consume about 7 million acres of land which is pretty mind-blowing if you ask us. But what is even wilder is that 85% percent of those are caused by humans.
That is why Utah Fire Info has made it their mission to decrease that percentage with their yearly campaign called “Fire Sense”. They believe “Fire sense is common sense. The trick is just using it.”
But knowing this type of content is easy for people to dismiss and just scroll past, they tasked us with producing/directing a campaign that would get their message across in a way that was entertaining and educational.
