Uploaded March 2019 | Updated September 2026, 1 hour ago
PRACTICE 2016: Robin Hunicke
The Hustle: Building a Sustainable, Diverse & Deliberately Developmental Game Studio... One Mistake at a Time
November 13, 2016
Robin Hunicke is the Co-Founder of the independent San Francisco game studio Funomena, building PC, VR, AR and console game titles: Luna, Woorld and Wattam. A game designer and producer by training, she has a background in computer science, fine art and applied game studies. She has been designing, making and teaching about games for over 12 years (Journey, Boom Blox, MySims, TheSims2). An Associate Professor in the Arts Division at UC Santa Cruz, she is Director of the Art, Games & Playable Media B.A., founder of the Ludo Lab Center for Games, Play & Social Practice, and principal faculty of the Digital Arts and New Media MFA. She co-organizes the annual Experimental Gameplay Workshop, sits on the PlaySFMOMA, FDG & VRDC advisory boards, and volunteers in support of a variety of causes – including the original Indie Game Jam, Global Game Jam, GDC Game Design Workshop, IGDA Education SIG, Lexus Design Award, Girls Make Games, Anita Borg Foundation, Google Made with Code, HEVGA and the CS For All initiative.
practice.gamecenter.nyu.edu
gamecenter.nyu.edu
PRACTICE 2016: Robin Hunicke
The Hustle: Building a Sustainable, Diverse & Deliberately Developmental Game Studio... One Mistake at a Time
November 13, 2016
Robin Hunicke is the Co-Founder of the independent San Francisco game studio Funomena, building PC, VR, AR and console game titles: Luna, Woorld and Wattam. A game designer and producer by training, she has a background in computer science, fine art and applied game studies. She has been designing, making and teaching about games for over 12 years (Journey, Boom Blox, MySims, TheSims2). An Associate Professor in the Arts Division at UC Santa Cruz, she is Director of the Art, Games & Playable Media B.A., founder of the Ludo Lab Center for Games, Play & Social Practice, and principal faculty of the Digital Arts and New Media MFA. She co-organizes the annual Experimental Gameplay Workshop, sits on the PlaySFMOMA, FDG & VRDC advisory boards, and volunteers in support of a variety of causes – including the original Indie Game Jam, Global Game Jam, GDC Game Design Workshop, IGDA Education SIG, Lexus Design Award, Girls Make Games, Anita Borg Foundation, Google Made with Code, HEVGA and the CS For All initiative.
practice.gamecenter.nyu.edu
gamecenter.nyu.edu










