Uploaded April 2025 | Updated September 2026, 2 weeks ago
Today’s What's Up in Makeup is packed FULL of beauty news to keep you updated on the week's latest brand and influencer news. You don't want to miss it!
This week we have a verdict in the Benefit v ELF battle of the Roller Mascaras lawsuit, a tiktoker uses someone's birthmark for clickbait against Mikayla's POV Beauty, the MLM Modere is closing, and sales are DOWN at the spring Sephora savings event! I'll tell you everything you need to know about these makeup and skincare stories!
Elf Beads Go Fund Me - gofund.me/c364d2e6
Behind the Controversy The Ordinary Part 1 (Brand History) - youtu.be/3cNUd3kuOCs
Behind the Controversy The Ordinary Part 2 (The Story of Brandon Truaxe) - youtu.be/qNCf0dmAfrg
*Article Links*
Benefit v ELF Docket - courtlistener.com/docket/66865352/benefit-cosmetics-llc-v-elf-cosmetics-inc/?page=2
ELF Cosmetics Vs. Elf Beads law360.com/ttab_cases/67e56254a5318d9fbd57da0d trademarks.justia.com/977/01/elfbeads-97701120.html
Thirteen Lune tinyurl.com/59ny2v4j tinyurl.com/25smwdtn
Modere tinyurl.com/3fmzu7c6
Sephora sales down tinyurl.com/d5x5sf2p
The Ordinary tinyurl.com/559hvejr
Billie tinyurl.com/mtaka69j tinyurl.com/4hpw3425 tinyurl.com/faffv4tv
*Time Stamps*
0:00 Intro
1:04 Benefit v ELF battle of the Roller Mascaras lawsuit VERDICT
4:26 ELF Cosmetics is WRONG for this! Elf BEADS Under Attack
9:03 TikToker uses Becca Lee Beauty’s as clickbait against Mikayla’s POV Beauty
22:05 MLM Modere Is Closing - What We Know About It Shutting Down
29:29 MannyMUA goes OFF about being owed $50,000 from Thirteen Lune
33:21 Sephora’s Spring Savings Event Sales Decline
38:30 The Ordinary's NYC Pop Up EXPOSES "The Secret Ingredient"
41:26 Billie's HILARIOUS New Campaign
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Curious about my current favorite skincare and makeup products? I've got a bunch for you all in one place! shop.howl.me/JenLuv
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
The What's Up In Makeup LIVE CHAT Podcast is now available! You can access it through YouTube or through YouTube Music! youtube.com/playlist?list=PLkvMuM8y-gS0ELxRW9j_wgwDTKx2IR0-x
FTC: This is not a sponsored video.
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Code
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
CURRENT SETUP:
IKEA Alex Drawers (9): go.magik.ly/ml/vr6g
IKEA Alex Drawers (5): go.magik.ly/ml/vr6h
Main Camera: shop-links.co/1754696005976721339
FAVORITE Lens right now: shop-links.co/1754696005286447409
Lens Adapter for GH5: shop-links.co/1754696006107520142
Best Lights: amzn.to/3adDo7B
Diffuser for Best Lights: amzn.to/2Tarfe5
Good Lights: amzn.to/2TuDjaa
Vlog Cam(Great Starter for YT): amzn.to/2PBgeOm
Good Mic: amzn.to/2NkeNpR
Best Mic: amzn.to/2PyJ1FP
AWESOME LENSES FOR MY PHONE! : shop-links.co/1754696009072833955
Tripod: shop-links.co/1754696008219826685
Today’s What's Up in Makeup is packed FULL of beauty news to keep you updated on the week's latest brand and influencer news. You don't want to miss it!
This week we have a verdict in the Benefit v ELF battle of the Roller Mascaras lawsuit, a tiktoker uses someone's birthmark for clickbait against Mikayla's POV Beauty, the MLM Modere is closing, and sales are DOWN at the spring Sephora savings event! I'll tell you everything you need to know about these makeup and skincare stories!
Elf Beads Go Fund Me - gofund.me/c364d2e6
Behind the Controversy The Ordinary Part 1 (Brand History) - youtu.be/3cNUd3kuOCs
Behind the Controversy The Ordinary Part 2 (The Story of Brandon Truaxe) - youtu.be/qNCf0dmAfrg
*Article Links*
Benefit v ELF Docket - courtlistener.com/docket/66865352/benefit-cosmetics-llc-v-elf-cosmetics-inc/?page=2
ELF Cosmetics Vs. Elf Beads law360.com/ttab_cases/67e56254a5318d9fbd57da0d trademarks.justia.com/977/01/elfbeads-97701120.html
Thirteen Lune tinyurl.com/59ny2v4j tinyurl.com/25smwdtn
Modere tinyurl.com/3fmzu7c6
Sephora sales down tinyurl.com/d5x5sf2p
The Ordinary tinyurl.com/559hvejr
Billie tinyurl.com/mtaka69j tinyurl.com/4hpw3425 tinyurl.com/faffv4tv
*Time Stamps*
0:00 Intro
1:04 Benefit v ELF battle of the Roller Mascaras lawsuit VERDICT
4:26 ELF Cosmetics is WRONG for this! Elf BEADS Under Attack
9:03 TikToker uses Becca Lee Beauty’s as clickbait against Mikayla’s POV Beauty
22:05 MLM Modere Is Closing - What We Know About It Shutting Down
29:29 MannyMUA goes OFF about being owed $50,000 from Thirteen Lune
33:21 Sephora’s Spring Savings Event Sales Decline
38:30 The Ordinary's NYC Pop Up EXPOSES "The Secret Ingredient"
41:26 Billie's HILARIOUS New Campaign
----------------------------------------------------------------
Curious about my current favorite skincare and makeup products? I've got a bunch for you all in one place! shop.howl.me/JenLuv
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
The What's Up In Makeup LIVE CHAT Podcast is now available! You can access it through YouTube or through YouTube Music! youtube.com/playlist?list=PLkvMuM8y-gS0ELxRW9j_wgwDTKx2IR0-x
FTC: This is not a sponsored video.
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Code
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
CURRENT SETUP:
IKEA Alex Drawers (9): go.magik.ly/ml/vr6g
IKEA Alex Drawers (5): go.magik.ly/ml/vr6h
Main Camera: shop-links.co/1754696005976721339
FAVORITE Lens right now: shop-links.co/1754696005286447409
Lens Adapter for GH5: shop-links.co/1754696006107520142
Best Lights: amzn.to/3adDo7B
Diffuser for Best Lights: amzn.to/2Tarfe5
Good Lights: amzn.to/2TuDjaa
Vlog Cam(Great Starter for YT): amzn.to/2PBgeOm
Good Mic: amzn.to/2NkeNpR
Best Mic: amzn.to/2PyJ1FP
AWESOME LENSES FOR MY PHONE! : shop-links.co/1754696009072833955
Tripod: shop-links.co/1754696008219826685
