Uploaded July 2025 | Updated September 2026, 2 hours ago
In 1999, Polaroid debuted their smallest instant format ever, Polaroid I-Zone. It soon became a quintessential chapter in Polaroid's fall from grace, as what once started as a massive success soon turned into abject failure. In this episode of In An Instant, we leaf through the history books and learn what exactly happened to the smallest instant format of all time.
Thank you again to those who donated cameras to this episode: Aki Soga, Jamie Swick, Micah Souza, and Tiimestamp. Also thanks to Patreon donors who enabled the acquisition of some truly outrageous I-Zone products! You can contribute at patreon.com/inaninstantchannel.
Find me on Instagram at instagram.com/the.instantgram
And, for the love of tiny formats, please smash subscribe.
In 1999, Polaroid debuted their smallest instant format ever, Polaroid I-Zone. It soon became a quintessential chapter in Polaroid's fall from grace, as what once started as a massive success soon turned into abject failure. In this episode of In An Instant, we leaf through the history books and learn what exactly happened to the smallest instant format of all time.
Thank you again to those who donated cameras to this episode: Aki Soga, Jamie Swick, Micah Souza, and Tiimestamp. Also thanks to Patreon donors who enabled the acquisition of some truly outrageous I-Zone products! You can contribute at patreon.com/inaninstantchannel.
Find me on Instagram at instagram.com/the.instantgram
And, for the love of tiny formats, please smash subscribe.
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Follow us on Instagram: @the.instantgram
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Related video - How Polaroid and Kodak Accidentally Gave Birth to Instax: https://youtu.be/mWdB180p4Ac
Follow us on Instagram: @the.instantgram
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Follow me on the insta: instagram.com/the.instantgram
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On Insta you can follow Sissi @Sissi_Lu, Bob @PictureManBob, Kyle @brooklynfilmcamera, Birgit at @birgitbuchart, and me at @the.instantgram!
Contribute to the In An Instant Patreon at www.patreon.com/inaninstantchannel
You will soon be able to find Sissis Moment course at https://www.shopmoment.com/courses
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This episode is powered by Wasabi Power. Use code INSTANT for 15% off your first order at http://www.wasabipower.com/instant
The ep features some great guest stars including Yameen (@filmhowyalike), JP (@jp.wtf), Max (@maxdoes), Nick (@nickcollingwoodvintage) and even cameos from Kyle Depew (@upsidewalkdown), Jesse Wisdom (@analogwisdom), and a peep of Pete (@polaroidemoji) with Abel (@instantflamingo). A lot of love to all of those sweeties! Also a shoutout to Lomography and Glass Key Photo for lending some of these options!
You can catch me on IG at instagram.com/the.instantgram and contribute to the Patreon at http://www.Patreon.com/InAnInstantChannel
Go ahead and bonk that subscribe button! Shooting the Weirdest Film Cameras: 110, Polaroid Macro 5, and the Star Wars 35mm [Instant Shoots]](https://i.ytimg.com/vi/PVZDxaKx8VY/mqdefault.jpg)
